Mobile related technology is growing by leaps and bounds in the modern age. Many people are now using mobile devices to access information online. As a matter of fact, in 2010 more people started to access the internet through mobile devices than PC computers. At least 60% of all internet users have a smartphone or tablet. This is a huge dynamic in terms of how our society functions. This is especially true for business and commerce.
Today’s business world needs the internet to thrive. The internet was a game changer for the business world and if a business really wants to remain relevant in the public eye; they will have an online presence.
Websites are the number one way that a business is known on the internet. A website is a useful business tool because it allows people to access information about an organization whenever they need it. This is beneficial because a business can advertise their organization online for 24 hours. All people have to do is click on a business’s website and then examine their content.
Most websites are designed for computer use and not mobile devices. Since this is the case, many businesses are now adding mobile websites to their online mix. Mobile websites are better suited for mobile devices.
When a consumer pulls up a company’s website they will end up seeing a mobile version of the site. The mobile version of a website is designed for the touch screen capabilities that most smartphones and tablets have. They also are written with a specific code that is designed for mobile technology. This technology can also be utilized on PCs but it works best on mobile units. So, when a customer sees a mobile website they will not be able to use it more effectively.
Keep in mind that 9 out of 10 mobile website searches end with a purchase. Think about that for a second. Most people that use their mobile device to surf the web are doing so because they want to buy something. Businesses should take note of that because consumers want to buy products and purchase services. Businesses that are smart will have their mobile sites in order.
Another facet of online business that must be considered has to do with apps. Since many people are accessing businesses through their mobile devices; they are also discovering and using apps. Applications are important to mobile devices. Apps allow mobile users to operate their devices and to do different things on them. A business must now have their own app to be competitive in today’s business climate.
An app is important for allowing consumers and customers to find out information about an organization. An application can be used for branding, marketing and providing discounts to consumers. A buyer can make purchases through an app or read content related to a product or service that a business sells.Video marketing is about to explode on the internet within the near future. By the year 2020 at least 70% of all advertisements will be video related. This means that people will see commercials for small and medium sized businesses as well as for the larger companies and corporations.
If a small business wants to stay competitive they too will have to join in this trend. Making video commercials of products and services for mobile devices will become the norm for enterprises. This will be the common way that people will be able to view advertisement content.
SEO or search engine optimization is a process that helps pages and sites to rank high up on search engines. This process works by using specific words or phrases that search engines use to rank material. While this process is a valid way for search engines to rank internet sites and other material; this process will not be as useful in the future.
Links are another page ranking process that is going to start to take a backseat to the above mentioned trends. Links are important because they allow a site to be ranked higher on search engines through their affiliation with credible sites and many users. In other words, if a business’s site is connected (through links) to high quality websites and/or a multitude of users; then that particular organization will be rated higher in search engines.
Page ranking methods are ever evolving and the internet’s ranking system for content must change as well. The new practices will require that businesses use videos, mobile sites and other methods as a primary means of getting their organization ranked high in search results.
3-D printing technology is on the rise and businesses that sell specific products such as artwork, model based products or solid objects will be able to use this technology to their advantage. 3-D technology will allow a person to pay a fee and then be able to directly print out their object right in front of them.This type of technology is already available and the trend is moving in favor of using this type of science for business applications. Enterprises that can take advantage of 3-D printing will fare well in the market and be able to join a new emerging way for organizations to business.
There are many new changes that will be sweeping the world of online business. Companies who want to be at the forefront of these changes will have to take the initiative to do so. They will have to change their online structure to include these new processes. Once they make these changes chances are they will stay relevant within the market, attract new clients and maintain their current customer base.
Need someone to help your business make these changes? Contact Angela Ceaser